My name is Kenneth Baff, and I'm the founder of this little social/business experiment I named The Floor Trust. Thank you for taking the time to hear me out. My hope is that the following message sparks enough of your curiosity for one opportunity to earn your Trust.
I made a name for myself in the Multifamily floor business in Seattle beginning in 2007. I'm a Texan with a legendary upbringing, and the ancient values passed down to me by my late Father, John Kenneth Baff, would become a huge hit in the NW business culture. I am a man obsessed with doing what is right, you can ask about me, they'll tell you. I decided to monetize my best asset, my character, and set about doing what was right in floors, not what was easy and not what everyone else was doing. With the help of the teams I built we changed Multifamily Floors in that market forever and for the exclusive benefit of the Multifamily customer. It was beautiful, guys, you should have seen it.
Then Seattle went and changed on me and it became time to move on. In 2020 I sold my half of the company I founded and mini retired until my heart could tell me what should come next…what would come next was pain. Over the next couple years I would go on to lose seven of my closest loved ones. One after another. Through that loss and heartache I looked for the greatest lesson I could learn and landed on this…what we do while we are here leaves the greatest impact on those who remain. I spent the next couple years licking my wounds, studying a variety of topics, playing video games…and making a plan.
The Floor Trust is no ordinary floor company. We are an ethics based organization, which simply means we put our principles before profit. We are not here to make the most money, we are not here to be the biggest, we simply want to be the best and create a work culture that wants that too. To make that happen would require the rapid development of…
Trust.
firm belief in the reliability, truth, ability, or strength of someone or something.
"relations have to be built on trust"
I knew that I would need to surround myself with those on the same mission as me. Fortunately I found a small group of people who share my vision and possess the collective will to do the good but difficult things with me. We are all experts in our field. We are all people of integrity. We are all here to earn and maintain your Trust. You will experience highly competent people, who understand the business needs of property management. You will get fast turnarounds, the best built products in their category, low prices, a useful warranty, quality standards that are higher than yours, transparent pricing, and accountability for mistakes. We are the ones most comfortable pursuing excellence.
Everyone here can see that there is too much wrong with the way floors are done in the market. We will change the game by changing what you expect from your floor vendor. The other guys can choose to evolve or not. Our mission remains the same…always earn and maintain YOUR Trust.
If any of this sparked your curiosity and you're willing to take a chance on Trust, you should reach out. We will show you who we are.
Character is Destiny
-Heraclitus